SilverJewelryClub.com review: cheap, but not free
As I was looking through Business Week’s feature on the 101 best web freebies, I was intrigued by the entry about this free jewelry site, SilverJewerlyClub.com. Basically, the site rotates 4 different pieces of sterling silver jewelry (mostly earrings, pendants, and rings with one size at a time) for sale at a time, with each item being available for 15 minutes. There is a somewhat fixed catalogue (you can do a Google search and find a site that shows the entire SilverJewelryClub.com catalogue), so if you miss an item, it will probably come around again soon. You might spend quite a bit of time watching the items rotate, though…
The draw is that you only pay the “shipping cost”, which is $8.99 USD for orders outside of the United States (yup, that means shipping to Canada is $8.99).
So I took the plunge, ordering a sterling silver cubic zirconia ring, as shown in their product image here:
I paid via PayPal on January 7th, 2008, got an immediate confirmation, then got a shipping confirmation on January 10th. The item arrived on January 23rd in a bubble envelope:
As you can see, they paid 69 cents for first-class international shipping from California. The ring came in a nice little case of sorts:
And here is the bag that was inside the case that contains the ring:
Legitimacy
There’s nothing fishy about SilverJewelryClub.com, unless their overseas manufacturing facility makes you uneasy (see the last part of this post). They delivered as advertised. Just make sure you read the full specifications for each item. They give you full information about each piece of jewelry, so you might want to get your ruler out to understand the size of the earring or whatever it is that you are getting.
The site has been around since 2005, and it has some handy diamond guides.
The person whom I gave the ring to said that it’s a good quality ring but the stone isn’t as shiny as one would have expected. My thoughts are that it looks good…
Why it’s “free”
The official line from SilverJewelryClub.com is that they want to introduce their quality jewelry to the masses so that people will then want to buy more expensive items from Peora.com. You’ll notice that Peora.com has a lot of the same “about” content but it sells better jewelry with a lot more choice (such as which size ring you can get).
While the “attracting people to Peora.com” might be a small reason for the existence of SilverJewelryClub.com, I think there’s much more to the story than that. It’s free because it’s not actually free. You pay almost $9 for something that costs 69 cents plus the cost of the envelope to ship. Whether you structured that as a $6.99 piece of jewelry plus $2.69 shipping, it’s still the same total cost for the buyer!
There’s even an affiliate program that pays people $1 for each “free sale” that they refer (no I didn’t sign up). This makes me believe quite strongly that SilverJewelryClub.com does not exist purely for you to entice you to buy more expensive things at a later time. They’re taking advantage of economies of scale here… word of mouth for free things on the Internet spreads fast and I suppose that there’s a bit of an addictive appeal to the fact that the items rotate with only 4 available at a time.
Lastly, SilverJewelryClub.com eschews the cost of running a retail store. They report that the items on their site would retail for between $50 and $70, which is probably true at some places. Most importantly, the labour to make the jewelry is relatively cheap. If you scroll up to the image of the bag that the ring came in, you’ll see that it is made in Thailand. In fact, their website is quite honest about their overseas manufacturing facilities.